When you’re an online retailer and you have a store-wide sale, the best way to announce it is often simply to say so – no example product pictures; just bold, emphatic type matched with a colorful background to make your message stand out. Oh, and a big discount. Read More
Good Example of Marketing Email and Landing Page
I liked this combination of offer email and landing page for Google Adwords. Although the design for both is straightforward (as you’d expect from Google), both are well structured with clear layouts, good copywriting and clear calls-to-action. Read More
Welcome Email Design Showcase
First impressions are hugely important; no less so than when a visitor to your website decides to deepen their relationship with your business by joining your mailing list. How you welcome them is a key first step in establishing that relationship. Read More
Web Design and Related Email Newsletters
Although I get most of my web design news and information via my trusty Bloglines RSS feeds, I do subscribe to several email newsletters. In case anyone is interested in being overloaded with even more information here’s my pick of the crop: Read More
An Email Search Tool: Plugin for Outlook
I’ve been using Lookout – a plugin for Outlook that acts like a search engine for your email – and I can honestly say that it rocks!
It used to be that I would organize my old emails in a myriad of different folders so that I could find them again. Now I have largely moved to depositing them in a single “archive” folder, safe in the knowledge that if I need to find an old email, all I need to do is to enter the keyword or phrase into Lookout and a fraction of second later, I will have a list of likely results, conveniently ranked in order of relevance.
Email Newsletter Software Review
There are lots of tools and services available with which to create email newsletters. This is a review of one of them, Constant Contact, a web-based email newsletter service.