Grab is a mobile app, like Uber or Lyft, which you use to book a car or taxi to drive you somewhere. I use the Grab Android app everyday to take my kids to and from school. Overall, it has a good user experience, especially after a recent redesign. However, there are still a number of usability ‘niggles’ which I suggest how to solve below. Read More
I recently wrote a post highlighting novel and innovative approaches online retailers were taking to product detail page design. Well, I had quite a few more examples to share, so I thought I would include them in a separate post. So, here are several more ways that some ecommerce retailers are rethinking PDP design. Read More
Mobile product detail pages (PDP) follow a largely standard design. Given the small area of screen real estate available and the commonality of the content to be conveyed it is not surprising that PDP designs have become quite similar.
In this post I’ll examine which retailers are trying new ideas for displaying content and offering unexpected functionality on the PDP. Here are 14 examples to explore. Read More
If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More
In order to scale mobile app development to support a growing product development organization, we are migrating to a decentralized development model, with multiple feature (vertical) teams supported by a cross-functional platform (horizontal) team. Read More
It is true that mobile shoppers often use the cart to hold items they might be interested in buying but have no intention to purchase them all. However, about 68% of mobile shoppers abandon their cart without purchasing anything. Read More