Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.
However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.
The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?