Just came across a post on the Google Webmaster Central blog about their support of the new canonical link tag. Read More
SEO
Google’s Starter Guide to SEO
Google have published their own SEO starter guide (PDF 550KB) which covers the basics of search engine optimization as it relates to the Google search engine. Read More
9 Free Tools to Analyze and Improve Your Website
Guest article by Eva Vesper of Web Hosting Search.
If you’re running a web site you need to know how it is doing, in particular how you’re performing against your competitors, and where you can improve.
Read MoreA Good Meta Description is Hard to Find
When I look over a web site from a professional standpoint, I’m primarily concerned about three things — the user experience, the aesthetic design, and how well the site is optimized for search engines.
Read MoreReview of Wordze: a Keyword Research Tool
The following is a paid review. Please note: my time is being paid for but my opinions are my own.
Keyword research is an essential element of search engine optimization. Not surprisingly, there are many tools to help make this process easier and more effective, some free and some paid.
Search Engine Technology Defeated by Underscore?
I just finished reading Gerry McGovern’s excellent book, Killer Web Content.
In it he recommends using hyphens rather than underscores to break up words in URLs for SEO purposes. This is because search engines don’t recognize underscores as spaces and so run all the words together into an unintelligible jumble.
It struck me that given how technologically advanced search engines are supposed to be these days, surely they have the ability to recognize an underscore as a space as easily as a hyphen?
Or have they just not got round to overcoming this particular obstacle?
11 SEO Tips for PDFs
Search engine land has posted a useful article on the key things to do in order to optimize PDFs for search engines. Here’s an overview:
Review of Inspyder InSite Website Spelling and Link Checker
One task that no webmaster looks forward to is checking their site for broken links. In terms of popularity, I’d say it’s the web equivalent of flossing (and is done about as frequently by most site owners too).
Read MoreWhere Has My PageRank Gone?
I’ve noticed recently that my SearchStatus Firefox extension is showing my Google PageRank as zero. Why this would suddenly drop from PR6 (which is what it has been for ages), I have no idea.
Is Your Site More Popular with Men or Women?
Have you ever wondered whether more men than women visit your site or what age ranges your site is most popular with? If so, then Microsoft adCenter Labs have the tool for you.
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