When I look over a web site from a professional standpoint, I’m primarily concerned about three things — the user experience, the aesthetic design, and how well the site is optimized for search engines.Read More
The following is a paid review. Please note: my time is being paid for but my opinions are my own.
Keyword research is an essential element of search engine optimization. Not surprisingly, there are many tools to help make this process easier and more effective, some free and some paid.
I just finished reading Gerry McGovern’s excellent book, Killer Web Content.
In it he recommends using hyphens rather than underscores to break up words in URLs for SEO purposes. This is because search engines don’t recognize underscores as spaces and so run all the words together into an unintelligible jumble.
It struck me that given how technologically advanced search engines are supposed to be these days, surely they have the ability to recognize an underscore as a space as easily as a hyphen?
Or have they just not got round to overcoming this particular obstacle?
One task that no webmaster looks forward to is checking their site for broken links. In terms of popularity, I’d say it’s the web equivalent of flossing (and is done about as frequently by most site owners too).Read More