SEO Blog has an amusing and instructive post about the ten levels of SEO. It’s a long read but there really are some choice lines in there for anyone who’s been around in this field for a while.
The somewhat misleadlingly titled article “16 Elements You Must Include in Your Site Design”:www.webhostdir.com/news/articles/shownews.asp?id=16417 has been proving popular in Delicious lately.
Guideline #5 recommends that you:
bq. Place content near the top of the page. Search engines spider the content that comes first in your source code.
In “The 80/20 Of Search Engine Marketing” (“Part 1”:http://www.entrepreneurs-journey.com/331/search-engine-marketing-part-1/ and “Part 2”:http://www.entrepreneurs-journey.com/336/search-engine-marketing-part-2/), Yaro Starak discusses “The 8 Essential Things You REALLY Need to Know About Search Engine Optimization” by SEO guru Brad Fallon.
Fortunately, he goes into some detail about what these ‘essential things’ actually are; I’ve listed them here as an introduction to his posts.
BMTutorials has posted a very comprehensive “SEO Submission Link List”:http://www.bmtutorials.com/2006/02/post.php which includes a whole bunch of resources on SEO.
Of particular interest is their list of non-reciprocal link directories. I posted a collection of these myself a while back – “Free Web Directory List”:http://www.smileycat.com/miaow/archives/000141.php – along with some tips for making the submission process as pain-free as possible.
Between these two lists anyone who needs some “inbound link love” should have more than they need to get their web site on the map.
There are a lot of little things to remember when you’re making a web page live. It’s all too easy to overlook some of them. That’s why my web team uses an uploading checklist to ensure that we don’t have to remember what to do each time – we just follow through the steps instead.
SEOmoz has written an excellent “guide to search engine optimization”:http://www.seomoz.org/beginners.php. Even though it is titled “Beginner’s Guide to SEO” it is essential reading for anyone serious about this subject.
(via “DONOTREMOVE”:http://donotremove.co.uk/) Wordtracker have published a 75 page PDF on how to conduct successful keyword research.
Although it primarily talks about how to use Wordtracker for your research (and uses a fictional online vegetarian dog food store as its example), there are a lot of tips and advice from SEO and copywriting experts that can be applied in more general terms to this topic.