I am (finally) working on a mobile design for the main ecommerce website I run. As I started thinking about the layout of the site and of the home page, I wanted to see what approaches leading online retailers were taking for their mobile designs, and what ideas and best practices I could apply. Read More
I’m currently working on a ‘customers’ page for one of my websites. In researching layout and presentation ideas, I came across many examples of creative ways to approach the design of this page, other than laying out a bunch of logos in a grid (although there were plenty of these). Read More
Search auto-complete works by providing suggestions as you type into the search box. This technique is widely used by search engines to suggest popular search terms related to the one being entered. Read More
Email testing service Litmus delivers one of my favorite email newsletters. Not only do they provide great content (if you are an email marketer) each month, but from a design perspective their elegant, colorful emails are a treat to read, regardless of whether you are using a traditional PC/laptop or mobile device.
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.Read More
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
I’m always fascinated by the creative approaches web designers take to seemingly straightforward UI elements such as breadcrumbs and search boxes. Recently I needed to provide some feedback for a page design that involved pagination, and so I set out across the web in search of examples.
As a result, I came up with my own pagination design showcase. Looking through the different designs, a pretty strong design convention is quickly evident. Here’s a typical example:
I’ve recently been working on a number of retargeting banner ad campaigns using Retargeter to serve the ads.
In order to provide some guidance to my designer and to get a better understanding the types of banner ad I wanted to create, I pulled together this showcase of banner ad designs, which I think show off many of the best practices for banner ad design. Read More