Old Navy is known for its retro, kitschy designs and bold use of color in both its stores and its advertising. Their emails follow a similar philosophy, livening up your inbox with a kaleidoscope of colors, patterns and typographic styles. Read More
Tooltips are a useful way to present additional, context-sensitive information about an element on a web page, such as a hyperlink.
As tooltips continue to become more common as a means for users to interact with web page elements, the need for good tooltip design has become more important. Read More
I quickly became a fan of Boden’s emails thanks to their colorful, textured designs. Whether it’s the main brand, Boden, or the two sub-brands, mini Boden and Johnnie b, the emails are always fun and interesting with many delightful design elements.
Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. Much has been written about how best to design landing pages; just do a search for “landing page best practices” to see what I mean. Read More
Although they are an important component of many websites and almost all online stores, very little appears to have been written about designing great category (also known as ‘gallery’) pages.
When you’re an online retailer and you have a store-wide sale, the best way to announce it is often simply to say so – no example product pictures; just bold, emphatic type matched with a colorful background to make your message stand out. Oh, and a big discount. Read More
First impressions are hugely important; no less so than when a visitor to your website decides to deepen their relationship with your business by joining your mailing list. How you welcome them is a key first step in establishing that relationship. Read More