The folks at unbounce have rounded up a great collection of landing page A/B tests where the results may not be what you’d expect at first glance.Read More
Summer is approaching, and along with it thoughts of vacations and where to go this year. With this in mind, I thought I would take a look at the official tourism websites of the most popular countries for tourists, as ranked by the United Nations World Tourism Organization, and see how well they help those looking to make this important travel decision.Read More
This post from Performable on writing catchy headlines is a good read.
In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place.
Whenever I take over responsibility for a new web site, there are a number of core things that I like to ensure have been set up. I call these the ‘building blocks’ of a web site — the fundamental elements that should be in place on almost any site. They include:
Yes, it’s great to get your article on the front page of Digg’s design section — you get a huge traffic spike; hopefully your site stays up; you get a bunch of snarky comments — but it’s not exactly easy to do.Read More