The Top 8 Search Engine Optimization Techniques

In “The 80/20 Of Search Engine Marketing” (“Part 1”: and “Part 2”:, Yaro Starak discusses “The 8 Essential Things You REALLY Need to Know About Search Engine Optimization” by SEO guru Brad Fallon.
Fortunately, he goes into some detail about what these ‘essential things’ actually are; I’ve listed them here as an introduction to his posts.

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10 Tips to Improve the Comment Section of Your Blog

For many blog posts, the comments section – where the discussion occurs – is as important as the post itself. This is where the original idea or technique gets tested, refined and extended, questions are answered, and other options to it are presented.

Consequently, it’s worth taking the time to make your comments section as user-friendly and as attractive as the rest of your site. Here are some tips to bring the design of your comments section up a notch or two: Read More

10 Reasons to Use Web Standards

Roger Johansson has a good overview as to “why you should build your sites to web standards”:
Also worth checking out is “Making A Commercial Case for Adopting Web Standards”: which has a great ‘kit’ to help you learn what you need to know about web standards.

11 Principles of Great Web Sites for Consultants

Michael W. McLaughlin, the coauthor of Guerrilla Marketing for Consultants, has written a good overview article on “key factors to consider when building web sites for consultants”:
A lot of the points are equally applicable to web site design in general, but together he does provide a good arsenal of talking points if you’re ever doing a bid for a consultancy firm.