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Web Analytics

Image Carousel Click-through Rate Analysis

November 17, 2013August 14, 2016 Christian Watson 2 Comments

Following on from my recent post about why you shouldn’t use rotating image carousels I wanted to share the actual stats for a auto-rotating carousel on a key page of an ecommerce site I manage in order to look at how effective it is for showcasing multiple pieces of content. Read More

Google Analytics Site Map (Cheat Sheet)

December 23, 2012September 21, 2020 Christian Watson 2 Comments

When I’m showing others how to use reports in Google Analytics, I often see them frantically writing down how to navigate back to that report.

And, truth be told, it’s not always easy to remember which reports are located under which tabs, especially for new users.

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Google Analytics Cheat Sheet

December 23, 2012August 3, 2016 Christian Watson 1 Comment

I found this Google Analytics cheat sheet to be pretty useful, especially the page on regular expressions (as I’m always forgetting how to do the more complex ones). Print it out and hang it on your wall.

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Free Google Analytics Dashboards and Custom Reports

March 15, 2012August 2, 2016 Christian Watson 10 Comments

As part of their announcement about improved custom report and dashboard sharing, Google have released several custom reports and dashboards for Google Analytics users to install.

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Break Down Your Website Traffic with a Stacked Area Graph

August 25, 2010September 20, 2020 Christian Watson

I recently enjoyed a post on SEOmoz about presenting web traffic stats in a more meaningful and useful way. I found this to be a great way to visualize how traffic to different sections of a site compares over time.

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Using Web Analytics to Assess CAPTCHA Usability

September 26, 2009September 16, 2020 Christian Watson

Recent articles about the impact of CAPTCHAs on conversion rates caused me to look at the web analytics for the CAPTCHA we use on the account signup page for our online game, Warrior Epic .

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Exclude Dynamic IP Addresses in Google Analytics

April 22, 2009August 14, 2016 Christian Watson

It’s good practice not to include internal traffic in your analytics reporting. The standard way to exclude traffic in Google Analytics is through IP address-based exclude filters.

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10 Handy Web Analytics Extensions for Firefox

December 10, 2008August 11, 2016 Christian Watson

If you’re responsible for any level of web analytics, this list of web analytics Firefox extensions will no doubt come in useful. Read More

9 Free Tools to Analyze and Improve Your Website

October 12, 2008September 20, 2020 Christian Watson

Guest article by Eva Vesper of Web Hosting Search.

If you’re running a web site you need to know how it is doing, in particular how you’re performing against your competitors, and where you can improve.

Read More

Report Details Most Commonly Used Browser Sizes

November 1, 2006August 11, 2016 Christian Watson 3 Comments

Thomas Baekdal has produced a comprehensive report on the actual browser sizes people most use when surfing the web.

Read More

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