Do you know what people are searching for on your site? Got anything interesting to say about it? If so, Lou Rosenfield and Rich Wiggins are conducting a survey – What are users searching for on your site? – for an upcoming book on search analytics for web sites and intranets.
What web stats package do you have? Do you trust it? My web hosting package comes with three pre-installed: Awstats, Webalizer and Analog. I was always pretty content to use Awstats as it produced comprehensive, easy-to-read statistics.
Web analytics are an essential tool for managing a website, and packages such as Webtrends and Click Tracks can tell you all kinds of things about how easily your visitors found information, what paths they took to get there, how long they stayed, and how often they returned.