I recently came across a collection of website navigation bars from a few years ago. I couldn’t help but wonder how those navbars looked today, and how the impact of site growth, redesigns, branding updates, etc. have affected them.Read More
Like many online games, Warrior Epic has a landing page to which we direct traffic from our web marketing campaigns. Luckily for us, our first landing page actually turned out to have a surprisingly good conversion rate.Read More
A free trial has become something of a pre-requisite for a subscription-based MMORPG (massively multiplayer online role playing game). In fact, of the major MMOs only Age of Conan does not offer a free trial.
With so much competition for players to choose from it is critical that MMO free trial landing pages are effective at communicating their value proposition and answering potential questions in order to convert visitors into trial accounts.
Let’s look a little further into the key elements of a successful MMO free trial landing page.
I’ve been talking with a client who wants some changes made to her home page. She has a lot of ideas and pointed me to several other competitor sites for examples of the sorts of things she wanted.