As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen.Read More
Writing for the Web
Abandoned Cart Email Copywriting that Brings Shoppers Back
Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.Read More
Great Example of Customer-centric Leadership
How to Use Your Existing Organic Search Traffic to Create Better Content
Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.
However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.
The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?
Thoughts On Writing Better Ecommerce Product Content
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’Read More
10 Tips to Write More Clickable and Shareable Headlines
In this post on OkDork, 1 million blog post headlines were analyzed in the hope of finding out what makes one post more shareable than another. The results are compelling and worth incorporating into your own content creation process.
Is “The Fold” Really a Myth?
Sometimes it feels like “the fold” comes up in every design-related conversation I have with stakeholders. “Can’t we put more content above the fold?” “This banner pushes the call to action below the fold.” And so on.
5 Research-based Techniques that Will Improve Your Copywriting Skills
This excellent article from Unbounce draws upon the data from a selection of academic studies on copywriting plus persuasion to provide five best practices for improving your writing skills.
37 Examples of Abandoned Shopping Cart Emails
When setting up an abandoned shopping cart email program for your online store, it’s a good idea to start by researching other abandoned cart emails to find examples of best practices.Read More
15 Online Tools for Creating Great Content Ideas
Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block. Read More