As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen.Read More
Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.Read More
Inbound marketing through the creation of relevant, useful content is quickly becoming the primary SEO tool to drive more organic search traffic to your site.
However, developing content that will rank and drive traffic can be a hit-or-miss affair. There is no guarantee that a piece of content you write will rank highly enough to make the effort worthwhile.
The good news is that people are already asking questions on search engines and coming to your site for answers. Rather than start from scratch, why not make sure your content meets the needs of this existing traffic?
A recent article by the Nielsen Norman Group – 3 Tips for Better Product Descriptions on Websites – got me thinking about product content. In particular, I want to talk about the first tip the author provides – ‘answer questions.’Read More
Sometimes it feels like “the fold” comes up in every design-related conversation I have with stakeholders. “Can’t we put more content above the fold?” “This banner pushes the call to action below the fold.” And so on.