A recent article on Get Elastic — The 4 Pillars of Ecommerce Copywriting — got me thinking about the ‘2nd pillar’ mentioned in the article, writing to persuade.Read More
There are a number of readability testing tools available on the web.
I was recently looking for a good online readability tool to use and as I was reviewing them I thought it would be helpful to write up my research. I found 12 tools worth checking out. My comparison of them is below.
I was especially interested to see how their results compared when analyzing the same text. I used the Gettysburg Address for my sample text (see “Conclusions” for some take aways).
I’ve been thinking about ways to educate my business stakeholders about what technology decision makers are looking for in web content. There’s lots of good research available, such as What Technology Buyers Want You to Know About Online Content.Read More