We all know that “click here” is perhaps the weakest of all calls-to-action, and should be banned from any good copywriter’s vocabulary.
However, coming in at a close second is “learn more”.
At its heart, the web has always been and will always be about content. Well, that content has to get written by someone. Communitelligence.com has posted a nice 4-point list of “ways to improve your writing”:http://www.communitelligence.com/blps/blg_viewart.cfm?bid=65&artID=345.