“Cashing in with Content”: Book on Using Web Content Effectively

David Meerman Scott has written an interesting new book about using content to drive web site visitors to action. In “Cashing in with Content” he profiles 20 organizations – large and small – from a diverse range of industries (e-commerce, business-to-business, nonprofit, education, healthcare, music, politics) who are successfully using web content to deliver a competitive advantage.

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