Lots has been written about the importance of writing your body copy, email newsletters, blogs, etc with personality so as to show that there are real people behind the corporate facade.
Gerry McGovern has some interesting predictions for content in 2004. According to Gerry,
This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity.
Interestingly enough, at the hospital, we’re encountering a number of the points he raises in his article, so for us at least, it looks like his predictions might be dead on.Read More
I recently visited the web site of a company that provides conversion to and hosting of streaming video. We’ve been looking into doing this at Children’s, and although we are running a pilot with one vendor, I was interested in seeing how this other company might compare.
We’re a non-profit organization and so are always looking to do things in a cost-efficient way. Consequently, price is an important factor for me in purchasing decisions. However, nowhere on the site could I find any mention of pricing. As Jacob Nielson has rightly said:
Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line.