High Rankings’ SEO Process

by Jill Whalen
The first thing I do when starting a new SEO campaign is find out the goals for the site and the optimization in general.
For instance, is the goal simply to drive more targeted traffic to the site or is it to get people to sign up for a newsletter? Is the goal to get someone to make a purchase online, or is it to entice people to call or fill out a form requesting more information?
Usually, the goals will be a combination of things. Very often different pages within the site will have different goals, and these need to be kept in mind throughout the SEO process.

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Web Content Management Predictions for 2004

Gerry McGovern has some interesting predictions for content in 2004. According to Gerry,

This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity.

Interestingly enough, at the hospital, we’re encountering a number of the points he raises in his article, so for us at least, it looks like his predictions might be dead on.

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Vendors: Tell Me How Much It Costs

I recently visited the web site of a company that provides conversion to and hosting of streaming video. We’ve been looking into doing this at Children’s, and although we are running a pilot with one vendor, I was interested in seeing how this other company might compare.
We’re a non-profit organization and so are always looking to do things in a cost-efficient way. Consequently, price is an important factor for me in purchasing decisions. However, nowhere on the site could I find any mention of pricing. As Jacob Nielson has rightly said:

Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line.

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