Despite the popularity of infographics, there are relatively few about e-commerce. Here is a showcase of 15 well designed e-commerce infographics that also present useful data for anyone working in this field (with a few interesting takeaways added by me).
Click on each image to view the full infographic.
The Ascent of E-Commerce
Interesting takeaway: E-commerce doubled from 2004 to 2011, although it still only represents 8.6% of all retail commerce. However, e-commerce accounts for 30% of all consumer electronic sales.
7 Reasons People Fear E-Commerce
Interesting takeaway: Avoid opening lots of browser tabs at once to prevent tab napping, whereby a hacker has the ability to steal banking information by taking over a tab when the user is not looking at it.
Deals, Deals, Deals … and More Deals
Interesting takeaway: Since it launched in 2008, Groupon has expanded to over 565 markets worldwide.
Interesting takeaway: Mobile e-commerce is predicted to increase to $119 billion in 2015 from $1.2 billion in 2009. ‘Regular’ e-commerce is predicted to increase to $1.2 trillion in 2015 from $210 billion in 2009.
The First Moment of Truth is Going Mobile
Interesting takeaway: Bar code scanning by mobile phones increased 1600% in 2010.
A Historical Look at Online Holiday Shopping
Interesting takeaway: In 2010 the biggest online shopping day was Cyber Monday (November 29). The term “Cyber Monday” was coined by Shop.org in 2005.
The History of E-commerce
Interesting takeaway: The first home online shopping transaction was in 1984. SSL encryption was introduced in 1994. Also in that year, Pizza Hut had the first recorded Internet sale.
Mobile Warming: Hot Trends in M-Commerce
Interesting takeaway: Mobile online commerce in the US increased from $1.4 billion in 2009 to more than $3.4 billion in 2010.
How Big Is The E-commerce Industry
Interesting takeaway: The EU, US, and Asia account for 34%, 29%, and 27% of global e-commerce respectively. The top reason why consumers shop online is to save time, followed by more variety of choices.
How do Colors Affect Purchases?
Interesting takeaway: 85% of consumers place color as a (note, not ‘the’) primary reason for why they buy a particular product. Navy blue and teal attracts shoppers on a budget.
How Small Businesses Are Engaging In E-commerce
Interesting takeaway: The main reason small businesses cite for not having a website is that they don’t need one. Haha, that’s funny.
How Smartphones are Creating Smarter Shoppers
Interesting takeaway: 51% of smartphone users are more likely to purchase from a retailer with a mobile-specific website. However, only 4.8% of retailers have one.
Online Shopping Around The World: How We Spend Our Money Online
Interesting takeaway: 57% of people purchasing electronics consider online reviews before buying. Books are the top product type purchased online followed by clothing.
What are People Really Buying Online?
Interesting takeaway: In the US in 2010, online purchases accounted for 74% of all music & video sales; the same was true for electronics. Online represented 66% of all clothing purchases.
Who’s Using Coupons?
Interesting takeaway: Over 57% of US online shoppers say they are likely to share deals with others. The most common reason (35%) why consumers do not use an online coupon or deal site is because they forget.