When I’m showing others how to use reports in Google Analytics, I often see them frantically writing down how to navigate back to that report.
And, truth be told, it’s not always easy to remember which reports are located under which tabs, especially for new users.
Even after years of using Google Analytics, I still find myself getting lost in the Admin section as I don’t tend to use it very often.
So, to make it easier for people to find their way around, I’ve created a site map / cheat sheet which shows where everything is located in Google Analytics — including the Standard Reporting section, Home, Admin, and Custom Reports.
You can view the site map online here.