Here’s an amusing post/rant from Intranet Blog on how hits are a meaningless metric but are still way overused as a statistic.
For those of you who have been around the web for more than a year or two, you have no excuse for continuing to equate success to number of HITS. Stop embarrassing yourself.
It always amuses me when I read a tech journalist talking about the number of hits some website gets per month. It doesn’t do much for their credibility.
It’s worth noting that hits once were a useful measurement tool – back in the early days of the web when web pages were text-only and one-page view required one call to the server. But those days have long since passed.
I try to educate my non-technical colleagues about the appropriate terms to use when talking about website traffic – it’s definitely worth trying to spread the word.