Here’s an amusing post/rant from Intranet Blog on how “hits are a meaningless metric”:http://intranetblog.blogware.com/blog/_archives/2006/2/21/1775001.html but are still way overused as a statistic.
bq. For those of you who have been around the web for more than a year or two, you have no excuse for continuing to equate success to number of HITS. Stop embarrassing yourself.
It always amuses me when I read a tech journalist talking about the number of hits some web site gets per month. It doesn’t do much for their credibility.
It’s worth noting that hits once were a useful measurement tool – back in the early days of the web when web pages were text only and one page view required one call to the server. But those days have long since passed.
I try to educate my non-technical colleagues about the appropriate terms to use when talking about web site traffic – it’s definitely worth trying to spread the word.