Like most website managers, I’m busy. Busy building new features, busy updating content and existing functionality, and busy making sure that everything behind the scenes is working correctly. Unfortunately, when priorities conflict, it is often the less visible activities that lose out.
Which is why I have found this very actionable weekly SEO health checklist to be a great help in ensuring that these critical SEO monitoring activities don’t get lost in the crush of priorities.
I haven’t got my weekly health check down to 15 minutes yet – far from it, as I’m too easily sidetracked by analytics tools – and sometimes I don’t hit all the tasks.
Even so, having a task list like this to follow does mean that I’m able to keep more of an eye on the SEO health of my websites than I would do otherwise.
Here’s a summary of the health check tasks:
1. Google Webmaster Tools
- Check crawl errors
- Check index status
- Review messages
2. Bing Webmaster Tools
- Check site activity screen
- Crawl information
- Check SEO reports
3. Google Analytics Reports
- Review keywords
- Review landing pages
- Review traffic sources
- Review SEO traffic numbers and engagement
4. Google Analytics Alerts
- Review Custom Alerts and Automatic Alerts
- Review other reports as needed
What have I missed? If you perform any other SEO health monitoring activities on a regular basis, let me know in the comments.