Landing pages are a key component of many online marketing activities. Their goal is to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information.
By following landing page best practices and performing landing page optimization (e.g., through A/B testing), designers can increase the number of conversions that these important pages drive.
![ADT landing page design example](https://smileycat.com/wp-content/uploads/2016/06/adt-landing-page-design-example.jpg)
![Manilla landing page design example](https://smileycat.com/wp-content/uploads/2016/06/manilla-landing-page-design-example.jpg)
![Intuit Websites landing page design example](https://smileycat.com/wp-content/uploads/2016/06/intuit-landing-page-design-example.jpg)