Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
Here’s the email I was sent:
Here is the landing page you visit when you click through to redeem your free rental:
And here is the confirmation page once you redeem your free rental:
Redeeming my free rental literally took two clicks, the messaging is clear and concise, and there were no hidden ‘gotchas’ to dampen my feelings of Christmas cheer towards Netflix. Nicely done!
Which leads to the question, what are you doing to bring a smile to the faces of your customers at this time of year?