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Abandoned Cart Email Copywriting that Brings Shoppers Back

January 13, 2021December 18, 2021 Christian Watson Leave a comment

Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.

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How to Convert Popup Windows to Tabs in Google Chrome

September 30, 2020October 13, 2020 Christian Watson Leave a comment

Some websites (e.g., Gmail) create popup windows in Chrome without displaying the menubar, which means that you don’t have access to any of the usual Chrome menubar functionality.

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Abandoned Cart Emails Design Gallery

September 28, 2020October 5, 2020 Christian Watson

The average shopping cart abandonment rate is slightly under 70%, which translates to billions of dollars in lost sales per year. As a result, an effective abandoned cart email program is essential for most online retailers.

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Online Form Error Message Design Gallery

September 23, 2020September 24, 2020 Christian Watson

Filling out web forms has become a part of our daily online lives. However, most people hate completing online forms because they are prone to mistakes which prevent them from completing their task. That’s why error message design is a critical component of good online form usability.

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LinkedIn Recommendation Generators

September 16, 2020September 16, 2020 Christian Watson Leave a comment

Given how common requests for LinkedIn recommendations are and how devalued their currency has become, I’ve thought for a while that it would be helpful to have a tool to generate these automatically.

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Pricing Tables Design Gallery

September 13, 2020September 30, 2020 Christian Watson

Pricing tables are a challenge for the designer because of the critical role they play in the sign-up process. They have to convey a large amount of data and must do so in an easy-to-understand form. They must also clearly differentiate between the features of various pricing plans and guide the user to pick the most appropriate plan.

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Website Footers Design Gallery

September 12, 2020December 6, 2020 Christian Watson

Footers can be much more than an afterthought containing the fine print of a web site. With the right design they can reinforce brand awareness and drive user actions by providing site-wide access to useful secondary information, links and tools, such as contact information, email signup forms, social media buttons, and more.

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Discussion Forums Design Gallery

September 9, 2020November 7, 2020 Christian Watson

Discussion forums are one of the hardest UX design challenges due to their complex UI and high level of interactivity. There are many user states and scenarios to design for. In addition way in which the forum is coded can prevent easy customization.

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Save Time and Effort With the Testimonial Generator

September 7, 2020October 4, 2020 Christian Watson 3 Comments

When I was freelancing testimonials were always a major pain to get from clients. Most of the time I would write them myself and get the client to approve them (at least that way they would say what you wanted).

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Mobile Product Pages Design Gallery

June 20, 2020September 21, 2020 Christian Watson

Product detail pages are easily the most important pages of an online store. With the number of people shopping from their phones increasing each year, mobile product page design is more important than ever.

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