Online press rooms come under fire over at Contentious. According to Amy Gahran:
Journalists increasingly turn to online press rooms because a well-done online press room can save a lot of time. Time is critical to journalists, because of deadline pressures. If they can’t find exactly what they seek, immediately, they’ll turn elsewhere.
Among the errors Amy notes are making the press room hard to find, not listing press contacts, and not listing press releases in date order, latest first.
I think that the media room we have on our hospital site doesn’t fall into those traps, thank goodness, although not knowing this audience particularly well, there may well be others.