Pull quotes — also known as block quotes or lift-out quotes — are a small selection of text that is pulled out and quoted in a larger typeface. They are a great way to attract attention to a particular point, especially in long articles.
They are a great way to add some visual flair to a text-heavy page and can be styled in a variety of ways to make them stand out. They also work well for skim readers as a way to provide a preview or ‘taste’ of the content on the page. Use sparingly to be effective and always in service of the content.
