SEO Blog has an amusing and instructive post about the ten levels of SEO. It’s a long read but there really are some choice lines in there for anyone who’s been around in this field for a while.
Regarding the use of “multi-award winning web promotion and site submission software”:
Several weeks later your site is still not in Google or Yahoo but mysteriously your inbox is receiving hundreds of spam emails every hour.
Regarding generating inbound links:
Eric in the Mail Room … offers to lend you his copy of professional auto links power plus enterprise edition linking software.
You spend all weekend rewriting your content but when you have finished it reads like a speech impediment.
Occasionally you post tantalizing reports from a conference you are attending but because you are in the bar until 7am every night they read like something out of Hello! magazine.
There’s lots more good stuff in here — especially if you ever want to reach ‘SEO nirvana’.