I’ve been thinking about ways to educate my business stakeholders about what technology decision makers are looking for in web content. There’s lots of good research available, such as What Technology Buyers Want You to Know About Online Content.
However, given the many demands on the time of my internal customers, I’m looking at how to convey the key takeaways without requiring them to read a lengthy report (which they will likely scan at best).
So, taking a cue from usability blog OK/Cancel, I thought I’d try something a bit more visually engaging.
Here are the 6 main points from the report I mentioned above:
I could easily see this turn into something I emailed out on a regular basis — going into more detail about individual topics — or built into a presentation that actually might hold people’s attention.
Plus, it was a lot more fun to create than a regular report or presentation.
Sidenote: I used the online comic strip creator service ToonDoo to create the cartoon. It was really easy and took less than half an hour.