It’s true that many video gamers have never visited the website for their favorite video game. Nevertheless, gaming websites are a core pillar of the marketing plan for any new video game.
Some video game websites are created to be community hubs — for example, for MMOs or games that follow the games-as-a-service model. Others are designed to be a flashy showcase to show off the games graphics and provide high-level information about the game.
Regardless of the business objective, video game websites are often a showcase for creativity and novel web design techniques as they attempt to recreate the spectacle of the game they are promoting.