What Type of Personality Does Your Web Site Have?

Three good questions to ask clients when embarking on a web site redesign:
# If your site was a person, what would he or she be like?
# How would you expect visitors to react when they first view your site?
# What celebrity (or car, movie, etc.) is your site most like? Least like? Why?
Nice ice breaker and a way to get them thinking creatively.