Despite my difficulties in navigating the W3C QA site (see previous post) it was interesting to read their article about good writing conventions for links.
While I completely agree with their recommendation not to use “click here” for link text, I am unclear as to why they recommend not putting verb phrases in link text.
Here’s the example they use:
In fact, in this instance, I would probably rewrite the sentence to say
“Learn more about Amaya“. To me, including a verb in a link:
- Makes the link easier to see and click as it’s not just a single word
- Gives the link more context – if I’m skim-reading the page, I can easily see that by clicking this link I will be able to learn more about Amaya.
Rachael McAlpine makes this point well in an article about writing for skim-readers:
Write meaningful link-text.
Some people scan a page by reading only the link-text. You know, that’s usually blue and underlined. Make sure it makes sense alone.
Interestingly, I could find no specific examples in their suggested further reading or elsewhere to back up the W3C’s assertion about not including verb phrases in link text.