Abandoned Cart Email Copywriting that Brings Shoppers Back

Although they follow a fairly standard template, abandoned cart emails can be made more human, and more effective, through creative copywriting that catches readers’ attention and engages them to return to their shopping session and checkout.

These examples from leading online retailers showcase a variety of writing styles that emphasize urgency and scarcity while adding touches of personality and wit.

Costco

Email subject line: We’ve Saved Your Shopping Cart For You

Costco

Forget something?

Looks like you left something in your shopping cart! We’ve saved your cart for you, but don’t wait too long. These items are here today but could be gone tomorrow. Get it before someone else does.


Crocs

Email subject line: We noticed you still have something in your cart…

Crocs

WE SAVED YOUR ITEMS FOR YOU

WHAT ARE FRIENDS FOR?


Kate Spade

Email #1 subject line: one more step to finish your order

Kate Spade email #1

so close!

your checkout is incomplete.

don’t let these get away.


Email #2 subject line: psst, forget something?

Kate Spade abandoned cart email copywriting
Kate Spade email #2

from us to you

we’re treating you to 10% off

all the items in your bag.


Email #3 subject line: a special offer for you (and the items in your cart)

Kate Spade abandoned cart email copywriting
Kate Spade email #3

time is running out!

enjoy 10% off

all the items in your bag


Gamestop

Email subject line: Your cart misses you

Gamestop

MAKE YOUR CART HAPPY!

COME BACK TODAY


Pottery Barn

Email #1 subject line: Forget something? Items remain in your cart

Pottery Barn email #1

Thanks for stopping by!

You’ve left some great items in your cart. Take a closer look.


Email #2 subject line: Here’s a friendly nudge… Please review your cart!

Pottery Barn email #2

You have great taste!

Come back and take another look at the items in your cart.


Email #3 subject line: Your favorite items are still in your cart, come back soon and shop

Pottery Barn email #3

Still Shopping?

You’ve left some great items in your cart. Come back and shop while they’re still here.


Email #4 subject line: Reminder: Your picks won’t be here for long

Pottery Barn email #4

Don’t Miss Out

You’ve left something in your cart. Come back and shop while it’s still here.


Cafe Press

Email subject line: Complete your order! Take 20% off

Cafe Press

Don’t leave us hanging.

Come back and save 20% OFF


Dyson

Email subject line: Complete your Dyson order today

Dyson

All is not lost.

We noticed you visited dyson.com on Sunday but left the following item(s) in your basket. Simply click below to complete your order.

If you have any questions please get in touch and we’ll be happy to help.


Esqido

Email #1 subject line: It looks like you left something behind…

Esqido email #1

Psst… your shopping cart is full

There’s a lash style for every personality!


Email #2 subject line: Your cart just got lighter!

Esqido abandoned cart email copywriting
Esqido email #2

Enjoy 15% off on items in your cart

You have 48h until your code expires. Use code: BEAUTY15


MAC Cosmetics

Email subject line: You Forgot Some Unfinished Business!​

MAC Cosmetics

FORGET SOMETHING?

We couldn’t help but notice you left something in your cart.

Ready to review your next order?


Shinesty

Email #1 subject line: We’ve got a problem

Shinesty abandoned cart email copywriting
Shinesty email #1

Feral carts are running rampant

HERE’S $10 TO CLEAN UP THE STREETS

Do your part by giving your cart the home it deserves.


Email #2 subject line: Your cart just got $10 free-er.

Shinesty abandoned cart email copywriting
Shinesty email #2

We Pulled A Lil Sneaky On Ya’

BUT, WE’RE ALSO GIVING YOU $10

In case you haven’t noticed yet, this is an abandoned cart email.


Email #3 subject line: This yours?

Shinesty abandoned cart email copywriting
Shinesty email #3

At long last…

WE RECOVERED YOUR LOST CART

If you can identify these missing items, click below to take $10 off your cart.


Email #4 subject line: Your grace, just give the order

Shinesty abandoned cart email copywriting
Shinesty email #4

*read with English accent*

YOUR CART IS READY, YOUR GRACE

I am standing by to take $10 off and arrange shipment to your quarters.


Lush Cosmetics

Email subject line: You left something Lushious in your cart

Lush Cosmetics

It’s not too late to reconnect

These goods are still in your cart!


Neiman Marcus

Email subject line: Still thinking about it? You left something behind

Neiman Marcus abandoned cart email copywriting
Neiman Marcus

TAKE ANOTHER LOOK

You have great taste! Add it to your cart & make it yours


Whisky Loot

Email #1 subject line: Your whisky order is still open, finish it before we run out of stock.

Whisky Loot abandoned cart email copywriting
Whisky Loot email #1

Hi, Joel from Whisky Loot here,

I’m the founder of Whisky Loot, and we get dozens of orders every day, so much that we find it difficult to keep up stock.

I just wanted to let you know that I’ve temporarily reserved the items in your shopping cartdon’t miss out.

If you’re ready for some good whisky, complete your purchase now before it sells out.


Email #2 subject line: Last chance before your cart expires.

Whisky Loot abandoned cart email copywriting
Whisky Loot email #2

Hi, Joel here, with a little reminder: it’s your last chance to complete your whisky purchase.

For the last 24 hours, I’ve held the items in your shopping cart, but there’s only so much whisky to go around.

So if you’re ready, complete your purchase now, before someone else takes the whisky in your cart.


Chubbies

Email subject line: I Did Some Investigating.

Chubbies abandoned cart email copywriting
Chubbies

DID YA FORGET SOMETHING???

Yeah, yeah, yeah….

This is one of those automated emails that sometimes start with things like “Hey [first name]! Did you forget something in your shopping cart???”

Well Christian, I did some snooping and found out you indeed left some items in…

Your Radically Awesome Cart:


Peloton

Email #1 subject line: Your Peloton Bike Is Waiting

Peloton abandoned cart email copywriting
Peloton email #1

Time to Bring It Home

It looks like you left the Peloton Bike in your cart.

Complete your purchase today and bring home an immersive cardio experience for the whole family.


Email #2 subject line: One Last Step to Bring Home the Bike

Peloton abandoned cart email copywriting
Peloton email #2

Your Peloton Bike Is Waiting

Bring home an immersive cardio experience for the whole family. Complete your Bike purchase today!


Crutchfield

Email subject line: We think you may have left something behind

Crutchfield abandoned cart email copywriting
Crutchfield

Still mulling it over?

We noticed you left something in your cart.

Remember, there are several good reasons to buy from Crutchfield — including free shipping, 60-day returns, and lifetime tech support.


Drop

Email subject line: Still interested in the [product name]?

Drop abandoned cart email copywriting
Drop

You left something behind.

Looks like you didn’t finish checking out. If you’d still like the [product name], pick it up soon – it ships by September 29th. Free shipping in the USA.


Food52

Email #1 subject line: We’re keeping your cart the way you left it.

Food52 abandoned cart email copywriting
Food52 email #1

Ready When You Are

We’re thrilled you found a gem or two in our Shop. It’s all snug as a bug in your shopping cart, waiting to be brought home. (Plus, keep scrolling for a few extras we thought you’d like.)


Email #2 subject line: Just for you: Take $10 off your entire cart.

Food52 abandoned cart email copywriting
Food52 email email #2

Your Cart Awaits

You found a few gems in our Shop (woo-hoo)! Bring ’em home with this: $10 off* your first order of $50 or more. Code: FIRSTLOVE


Email #3 subject line: Take a second look (& $10 off!)

Food52 abandoned cart email copywriting
Food52 email email #3

A Checkout Check-In

You found a few gems in our Shop (woo-hoo)! Don’t wait — bring ’em home with this: $10 off* your first order of $50 or more. Code: FIRSTLOVE


Best Buy

Email subject line: Christian, FYI, your [product name]

Best Buy abandoned cart email copywriting
Best Buy

You’re so close.

We’ve saved your cart. You’re just a click away.


The Old Farmer’s Almanac

Email #1 subject line: You’ve left behind a cart full of smiles

The Old Farmer's Almanac abandoned cart email copywriting
The Old Farmer’s Almanac email #1

Bring Wholesome Home

Keep it fun and practical with these great products. Add them to your home today!


Email #2 subject line: It’s the right season for these items

The Old Farmer's Almanac abandoned cart email copywriting
The Old Farmer’s Almanac email #2

You’ll Love These, Rain Or Shine

We’ve forecasted the best time for you to buy these, and lo and behold — it’s now!

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