As I was compiling my Elements of Design banner ad design showcase I was struck by the range of wording used as calls-to-action (CTA) on the different ads. Thankfully, the traditional, generic “Learn More” was virtually nowhere to be seen. Read More
Top Ten Lists
The Most Popular Medium Articles on Product Management
A lot has been written on Medium about product management. A lot. You only have to do a search for product management or view all the posts tagged with product management to get an idea of the huge volume of knowledge available.
To help sift through all the noise, I’ve collected the 18 most liked (well, clapped) articles that are directly focused on the subject. Read More
11 Tips to Improve Your Ecommerce Mobile Site Search
If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. Read More
11 Eye-catching Airline Website Designs
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.
Read More
30 Creative Uses of Animated GIFs in Emails
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
Read More
37 Examples of Abandoned Shopping Cart Emails
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
Read More
15 Online Tools for Creating Great Content Ideas
Hot on the heels of the ‘awesome’ content idea generator, I came across this handy collection of online tools for generating content ideas – a very useful resource for content marketers to crack through stubborn cases of creative block. Read More
My Best Web Apps and Software of 2012
Last year I posted about my top web tools of 2011, so I thought I’d revisit that post to see which ones I’m still using in 2012 (hint: most of them) and if any new ones had found a place in my web development armory. Read More
6 Essential Mobile Email Design Best Practices with Examples
A recent report and infographic from ReturnPath shows that mobile email usage has now clearly surpassed its desktop and webmail counterparts, which ties with data from Campaign Monitor showing the same trend. Read More
14 Guidelines for Creating Great Headlines and Web Copy
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More