If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience. (more…)
As I was checking ticket prices for flights back to the UK this summer, I happened to use the websites of several airlines. The variety in terms of design and the quality of that design was noticeable.
I’m always interested in the different approaches that web design teams take when creating websites within an industry that share many common characteristics, so I thought I would look a little wider at airline websites from around the world and see which ones appealed to me the most from a visual standpoint.
If your email design is looking a bit ‘flat’ you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and the extra work involved in creating them, animated GIFs can act as ‘design delighters’ for your subscribers and bring life to your designs.
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.