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Writing for the Web

Create Awesome Article Headlines in Seconds with the Content Idea Generator

March 5, 2013August 14, 2016 Christian Watson 1 Comment

It’s sometimes often hard to come up with great ideas for articles. That’s why I found this content idea generator to be such a useful online tool.

It seems like a bit of fun to begin with (much like the LinkedIn recommendation generator), but it actually generates some good headlines, and more importantly, sets the creative juices flowing. Read More

Best Practices for Writing Email Subject Lines [Infographic]

January 23, 2013September 21, 2020 Christian Watson

As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.

Click the infographic to view the full size version:

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14 Guidelines for Creating Great Headlines and Web Copy

September 29, 2012August 14, 2016 Christian Watson 5 Comments

A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More

Are Error Messages Getting Too Cute For Their Own Good

January 19, 2012August 7, 2016 Christian Watson 3 Comments

I enjoyed this post by Golden Krishna on the Cooper blog about how error messages are becoming increasingly less useful in helping you identify what has gone wrong. Read More

Nice Way to Say “Thanks” from Netflix

December 17, 2011September 21, 2020 Christian Watson 1 Comment

Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.

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10 Ways to Repackage Your Content For More Links and Exposure

November 26, 2011August 10, 2016 Christian Watson 4 Comments

Writing good, original content is hard. Which is why I love these two example filled posts by Ann Smarty about reusing existing content in clever and creative ways.

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“Beat The Heat”, and Other Summer Copywriting Cliches

July 28, 2011July 30, 2016 Christian Watson 1 Comment

We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.

So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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Great Email plus Landing Page Marketing Campaign

April 5, 2011September 21, 2020 Christian Watson 7 Comments

I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.

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Bringing the Human Touch to the Signup Process

September 16, 2010August 14, 2016 Christian Watson

I thought these error messages on the Formspring sign-up form were a nice touch. They add a human element to a process that often feels so impersonal, particularly if the user makes a mistake. Read More

How to Use Seven Types of Headlines to Drive Traffic

August 11, 2010December 6, 2020 Christian Watson

This post from Performable on writing catchy headlines is a good read.

In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place.

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