It’s sometimes often hard to come up with great ideas for articles. That’s why I found this content idea generator to be such a useful online tool.
It seems like a bit of fun to begin with (much like the LinkedIn recommendation generator), but it actually generates some good headlines, and more importantly, sets the creative juices flowing. Read More
As someone who sends 3-5 marketing emails a week to our various lists, writing good subject lines is something I think about a lot. Which is why I found this infographic from Litmus on writing the perfect email subject line so helpful.
Click the infographic to view the full size version:
A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More
I enjoyed this post by Golden Krishna on the Cooper blog about how error messages are becoming increasingly less useful in helping you identify what has gone wrong. Read More
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
Read MoreWriting good, original content is hard. Which is why I love these two example filled posts by Ann Smarty about reusing existing content in clever and creative ways.
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
Read MoreI thought these error messages on the Formspring sign-up form were a nice touch. They add a human element to a process that often feels so impersonal, particularly if the user makes a mistake. Read More
This post from Performable on writing catchy headlines is a good read.
In particular, the concept of these seven basic types of headlines is useful not only from the perspective of driving traffic but also as a basis for developing the content in the first place.