A lot is written about writing for the web. Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy. Read More
Writing for the Web
Are Error Messages Getting Too Cute For Their Own Good
I enjoyed this post by Golden Krishna on the Cooper blog about how error messages are becoming increasingly less useful in helping you identify what has gone wrong. Read More
Nice Way to Say “Thanks” from Netflix
Netflix came up with a different approach for their end-of-year holiday / thanks-for-being-a-customer email — a free DVD rental. Not only is it a nice gesture, but it is also implemented well.
10 Ways to Repackage Your Content For More Links and Exposure
Writing good, original content is hard. Which is why I love these two example filled posts by Ann Smarty about reusing existing content in clever and creative ways.
“Beat The Heat”, and Other Summer Copywriting Cliches
We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails.
So I decided to take a look through my inbox – here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés.
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Great Email plus Landing Page Marketing Campaign
I enjoyed this marketing email I received recently from Paramore|Redd, in particular, how the landing page coordinates with the email campaign to provide a consistent user experience.
Bringing the Human Touch to the Signup Process
I thought these error messages on the Formspring sign-up form were a nice touch. They add a human element to a process that often feels so impersonal, particularly if the user makes a mistake. Read More
How to Use Seven Types of Headlines to Drive Traffic
This post from Performable on writing catchy headlines is a good read.
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Ecommerce Copywriting: 11 Product Descriptions Compared
A recent article on Get Elastic — The 4 Pillars of Ecommerce Copywriting — got me thinking about the ‘2nd pillar’ mentioned in the article, writing to persuade. Read More
Are Your Error Messages Easily Understood?
As I was finishing installing Microsoft Office on my home PC, I was presented with this alert: Read More