11 Tips to Improve Your Ecommerce Mobile Site Search

If you run an ecommerce website or app, it’s likely that 30-50% of your transactions involved your site search. That’s why it’s critical that your mobile site search is well optimized, both in terms of functionality and user experience.

Here are 11 tips for taking your ecommerce mobile search to the next level.

1. Dedicated search screen

Display a dedicated search screen when the user taps on the search bar. This allows useful content such as trending or popular searches to be displayed, along with search history or personalized recommendations once the user has performed some searches of their own.

Snapdeal mobile search screen
Snapdeal dedicated search screen

2. Immediately active search box

When the user taps in the search box it should immediately become active with the cursor placed in it and the keyboard open. Otherwise, after initiating a search your users will have to tap again to actually start typing.

B&Q mobile search with cursor active
B&Q mobile search after tapping search box

On the Coach mobile site, however, after you tap on the search icon to activate search, you must still tap inside the search box to open the keyboard and start typing.

Coach mobile site search without active cursor

3. Obvious search box

It may sound like a no-brainer, but make sure that your search box is easy to see. Include a search magnifying glass icon and relevant placeholder text such as “Search for products and brands” or “Search [store name]”.

You can't miss Flipkart's mobile site search box
Flipkart mobile search box is very visible

In the example below from Warby Parker, site search is actually not available from the home screen; you must tap on the menu icon to access it. This will substantially reduce the number of visitors who use the search feature.

Warby Parker mobile website home page
Warby Parker mobile site has no search box or icon on the home page

4. Dynamic search suggestions

As the user starts typing their search phrase, automatically offer relevant search suggestions that update dynamically as more characters are entered. This will help to guide the user’s search to match products that are available.

It’s best to wait until three characters have been typed before offering search suggestions, as it’s hard to know the searcher’s intent with only one or two characters entered.

Otto.de mobile site search suggestions
Otto.de mobile site search suggestions update as you type

5. Category-specific search suggestions

If you do offer dynamic search suggestions, include category-specific suggestions to enable the user to narrow their search more easily. For example, if the user types “pencil” you might show “pencils in School Supplies” or “pencil skirt in Women’s Dresses” in the search suggestions.

Walmart mobile site search suggestions
Walmart’s mobile site offers search suggestions narrowed by category

6. Pre-filled search box on search results pages

Display the search box on search results pages and keep it filled with the search term that was used. This makes it easy for the user to edit or change their search by just tapping into the search box.

Bol.com mobile site search results
Bol.com search results display the search term in the search box

If the user does tap back into the search box, make sure that the active cursor is placed at the end of the word or phrase, so they can add to their search or easily edit it.

In the example below from John Lewis, tapping into the search box positions the cursor at the front of the search term, so the user must tap again at the end in order to edit their search phrase.

John Lewis pre-filled search box
John Lewis pre-filled search box

7. Auto-correct misspellings

It’s not easy to type on a mobile keyboard. Help your users by correcting common misspellings and displaying results for the corrected search term. For example, if the search term is “iphome” it makes sense to display search results for “iphone”.

Help the user further by informing them about the corrected search and offer related search options if it’s possible that the user’s search intent could be interpreted in other ways.

Amazon mobile search spelling auto-correct
Amazon shows the correct search results for common misspellings

8. Search within current category

If a user has navigated to a category and then performs a search, allow them to limit the search to only display results from within that category.This will enable them to use search terms that would have otherwise caused many

This will enable them to target their search by using terms that would have otherwise caused many irrelevant results to display.

Lazada mobile search within current category
Lazada lets you limit searches to the current category

9. Clear active search button

Include a ‘clear search’ button in the search box to make it easy for users to start a new search.

Bukalapak clear search button
Bukalapak clear active search button

10. Insert search suggestion into search box

You know the upwards pointing arrow that you see to the right of some search suggestions? Tapping it puts the search suggestion in the search box and updates the list of suggestions based on the new phrase. This makes it easy for the user to navigate through related searches without typing.

In this example from Mercado Libre, tapping on any of the up arrow icons inserts the search suggestion into the search box and displays new suggestions based on the new phrase.

Mercado Libre insert search suggestion icons
Mercado Libre insert search suggestion icons

11. Lowercase keyboard

Display a lowercase keyboard when the user is typing their search. This makes it clear that the site search is not case sensitive and is visually easier to scan.

Target mobile site search lowercase keyboard
Target’s mobile search uses a lowercase keyboard

Leave a Reply

Your email address will not be published.