This 404 error page best practice from online store Ballard Designs, seems so obvious I’m surprised I’ve never seen it mentioned before. In addition to providing your visitor with the usual links to home, search, customer service, etc, why not provide them with actual product recommendations?
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Category: Ecommerce
Add-to-Cart Button Design Best Practices [Infographic]
This infographic from Volusion compares the add-to-cart buttons of 50 leading ecommerce retailers in order to see what design trends and possible best practices emerge. Here are the key takeaways from the infographic: (more…)
Top Reasons Why Shoppers Abandon Their Carts [Infographic]
As part of developing our own abandoned cart email program, I’ve been researching examples from other retailers – looking both at the copy of the emails and their overall design. (more…)
Abandoned Cart Email Design Showcase: 30+ Examples of Abandoned Cart Emails
As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email.
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Improving Ecommerce Site Search with Redirects
Jacob Nielsen recently posted an interesting article on how to improve the usability of website search, given that users are typically so poor at using search effectively. (more…)
Optimization Tips for Thank You Pages
Some years ago, I asked the question are you making the most of your thank you pages? Fortunately, GetElastic has come to the rescue with a useful collection of tips and best practices for optimizing your thank you pages. (more…)
37 Examples of Abandoned Shopping Cart Emails
I’m setting up an abandoned shopping cart email program for our website. In developing the copy for the emails, my online research came up with a variety of examples of abandoned cart emails to refer to.
The only problem was that they were all images of the actual emails, which made it impossible to extract pieces of copywriting that I liked.
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Lessons Learned from Launching an Online Store on Magento
For my day job, I manage a number of online properties, including a couple of online stores. We recently relaunched our main ecommerce site, Supercircuits.com, on Magento Enterprise Edition. Here are my thoughts about the experience.
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Free Google Analytics Dashboards and Custom Reports
As part of their announcement about improved custom report and dashboard sharing, Google have released several custom reports and dashboards for Google Analytics users to install.
How a Proactive Pop Up Increased Online Chats by Over 200%
A few months ago I updated the live chat tool for one of the websites I manage so that it would proactively pop up after a visitor had been on the site for a couple of minutes and had viewed several pages.
The pop-up is pretty intrusive which concerned me from a user experience standpoint, but I thought I would try it out anyway.
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